5 Secrets to Optimizing Your Website for Ecommerce


Optimizing your website for ecommerce is essential to grow your brand and increasing sales. With the number of online retailers in the market, it can be difficult to make your business stand out. Optimizing your website can help customers find you on search engines and boost your revenue. With these 5 secrets, optimizing your website for ecommerce has never been easier.

Customer Reviews

Did you know that 40 percent of customers will make their purchase decision based on the reviews they read? This makes sense. Reviews are an easy way for customers to communicate with one another and leave an honest opinion on your product or service. It’s important that you have reviews on your ecommerce site; the more you have, the more credible you’ll appear to your customers.

Here are some great ways to encourage customers to leave reviews after their purchase:

  • Send out an automatic email a few days after their purchase with a link that encourages them to review their new product or the service they received.
  • Create a highly visible and user friendly system to post reviews on your website, where customers who want to leave feedback can easily see how to do so.

Include Upsells for Every Product

Upselling a product could mean anything from suggesting another product to buy in a pair, letting your customers know there’s a limited supply, or suggesting the product is best when bought in larger quantities. Getting your customers to buy the product is only half the battle. Once they’re on the product page, you’ll want to include relevant links and information so that you can increase the sale as much as possible.

Optimizing Your Site for Mobile

More and more customers are doing their shopping on the go. This means that it’s more important than ever for your website to be optimized for mobile. With 31 percent of internet users browsing with their mobile device, it’s more than likely that a customer will see your website on their smartphone.

Statistics show that 61 percent of customers who visit a site that isn’t optimized for their mobile phone will go to a competitor’s site that is. The good news for ecommerce sites, though, is that you no longer have to create an entirely new website for each mobile platform. With responsive designs, you can code your site so that it works on any device whether it’s a laptop, tablet, or smartphone.

The 3-Second Test

Ensuring that your website passes the “3-second test” can help your business seem more reliable and professional to your customers. Put yourself in your customers' shoes and ask yourself these two questions when looking at your site:

  • Can you identify what your website sells in 3 seconds?
  • Would you trust this site with your credit card information?

These are the first questions that customers are going to ask themselves when they land on your website. If the answers to both of these are yes, then your website is ready to be put to the test. Alternatively, if you answered no to one or both questions, there is still more work to be done.

On-Page Optimization

While off-page optimization (all of the link building you do to improve your SEO rankings) is vital for optimizing your website, on-page optimization is just as important. 

Here are a few of the key considerations for your site:

  • Keyword optimization
  • Site structure
  • Internal linking
  • Usability
  • Mobile version of the site
  • Rich snippets
  • Social media integration

Optimizing your website is essential when creating an ecommerce business that has profitable sales and loyal customers. With these 5 secrets to optimizing your website, you can easily boost your sales and your brand’s visibility in no time.

About Brick to Click!

With decades of experience in retail marketing, Gina Lee De Freitas, President of IMM, and Corien de Jong, SVP Executive Creative Director, have the insights and strategies you need to take your in-store and online retail traffic to the next level.

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