How Bad Is Ad Fraud and What Can You Do About It?

September 14, 2017
Dr. Augustine Fou, a researcher who specializes in online ad fraud, usually publishes his findings on a quarterly basis. But he released his latest report two months early. According to Fou, “Digital ad fr...
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Online to Offline Digital Attribution and You

July 13, 2017
It’s all about tying it all together to measure and drive sales everywhere – and maximize your ad spends
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Lookalike Models vs. Predictive Audiences

May 2, 2017
The use of algorithms has proliferated in the programmatic landscape, and it’s hard to determine which are effective and which are not as shiny as they seem.
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How Much Could You Save by Verifying Your Digital Media Campaigns?

February 21, 2017
It seems like every time you turn around, there’s a new buzzword floating around – native advertising, programmatic, opt-in video, disintermediation, bots, VR…the list goes on and on. It can truly be dizzy...
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