How Much Could You Save by Verifying Your Digital Media Campaigns?
February 21, 2017
It seems like every time you turn around, there’s a new buzzword floating around – native advertising, programmatic, opt-in video, disintermediation, bots, VR…the list goes on and on. It can truly be dizzying to try and keep up with the latest issues that are facing our industry.Read More
Finding New Efficiencies in Programmatic
November 14, 2016
In 2016, TracFone altered their typical awareness Key Performance Indicators (like reach), while looking to increase the volume of core target traffic to their site. TracFone was hyper-focused on driving efficient sales, desiring creative messaging that would drive qualified consumers to their brand sites, rather than simply driving awareness of the brand. Therefore, ...Read More
September 27, 2016
Site tagging is a critical element to a smart and effective digital strategy and can help track overall site performance, find new audiences and prioritize users who dive deeper into your website. However,...
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The 7 battle-hardened principles of a successful #BusinessStrategy https://t.co/Gvx1BrCGIM via @HuffPostBiz