Shaping the future of cloud
Ranked the #1 global data provider by Gartner, NetApp has been an iconic brand in the data space for over 30 years—but a disconnect in market perception created barriers when its flagship cloud product org, Cloud Volumes Services, was charged with rapidly growing revenue and adding 400+ relationships to their B2B portfolio.
With fast and furious collaboration across siloed teams, in-depth analysis of digital touchpoints, and targeted market and content strategy, we architected a seamless end-to-end ecosystem to unlock new growth and awareness. Focusing on driving trials, which accounted for a majority of new B2B enterprise sales, we unlocked and convert new consumers to build repeated, lifetime value for CVS.
Our strategic digital roadmap and immersive content experience acted as a rallying cry, scaling across dozens of NetApp’s product organizations. Embraced as a revolution in storytelling, it's set a new standard as the brand moves forward to build the future of cloud.