What We Do
At IMM, creating action isn’t just what we do — it’s who we are. Our agency is built to deliver full service capabilities while also delivering measurable results.
Capabilities
Capability
Brand Design and Definition
Brand Design and Definition
A brand is an attitude. A set of values. A roadmap. And we can define it so everyone on your team (and ours) is speaking with one voice and moving in the same direction.
Capability
Brand Planning and Content Strategy
Brand Planning and Content Strategy
Resilient brands aren’t built on a single ad any more than a house is built on a single brick. We use research and insight to plan for the long term, determining what type of content will resonate with your audience and designing it to be impossible to ignore.
Capability
Digital Design and Development
Digital Design and Development
From simple landing pages to functional sites with hundreds of possible click paths, we make sure your digital properties reflect your brand’s look and attitude. And we can develop and QA them in house, so there are no gaps, no fumbles, no screw ups.
Capability
Analytics and Data Insight
Analytics and Data Insight
The Internet will let you measure almost anything. But no one turns all those numbers into insight better than we do. We constantly measure and optimize to affect KPI’s overnight while delivering insight that’ll make your next idea even stronger.
Capability
Performance and Data Driven Solutions
Performance and Data Driven Solutions
Our team uses advanced tracking and fractional attribution to show the results of your advertising. So you can run what works and eliminate everything else. And look like a rockstar the next time the CEO asks if the work is working.
Capability
Media and Audience Planning
Media and Audience Planning
Buying media space is so 2010. Instead, we buy an audience. Our planners sort through vendors, trends, platforms and publications to identify the right target and deliver your message in real time to the people most likely to act.
Capability
Public Relations
Public Relations
By layering PR with SEO, SEM, influencer relations, digital execution, and social elements – and by removing the black box of PR measurement with cost per impression (CPM) metrics – our clients reach consumers via a 360-degree approach.
Capability
Customer Value Management
Customer Value Management
We deliver one-to-one marketing at scale. That’s a big promise, but there’s no magic involved. We just dig deeper to manage lists, working through first and third-party data to determine what value we can realistically expect from each customer.
Capability
Social Content and Community Insight
Social Content and Community Insight
How do you give audiences what they want, while telling them what they need to hear? We look for conversations you can participate in. And develop content that makes your brand credible and likeable.
Departments
Strategy & Insight
Consumer insights are only as good as the business problem they’re applied to. Our strategists spend as much time diagnosing and understanding business problems as they do applying the right data, tools, research and insights to find the right solution.
Creative
Our job is to find ways to get the best ideas out of our heads and into the real world. Because in the modern world, creativity isn’t a department. It’s the key to moving people to action.
Data Analytics & Decision Sciences
These folks are the data sleuths and truth-seekers within IMM. Our Analysts and Data Scientists work together to provide operational insight and wisdom from some very large and complicated data sets. We transform the unstructured and overwhelming into meaningful visualizations, recommendations and optimizations.
Applied Sciences & Technology
Comprised of R&D, Software Development, Quality Assurance, and Systems Engineering teams, these groups are the force behind our technology solutions. We research, architect, implement, test, host and support some seriously cool websites and mobile applications.
Media
Media has always been our first love, that’s why we integrate online, mobile and offline data to tell the full story that helps ensure every dollar spent on media is held accountable for results. What’s not to love about that?
Client Partnerships
Real relationships, true partnerships. We’ve built an agency around the belief that the client’s business, problems and careers are as important as our own. When you win, we win.