LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by ... Read More

Winning at the "Game" of SEM

November 30, 2016
The world of Search Engine Marketing, while rather complex at times, is driven by the simple concept of game theory; a game eterna... Read More

Don’t be a Superfan – Use Data to Criticize your Advertising (to Greatness)

October 25, 2016
In the digital arena of advertising, we’re inclined to analyze views, clicks and conversions for unique insights. Read More

Bayesian Inference: What do Coin Flips and the Future of Online Digital Media Have in Common?

September 29, 2016
"When the facts change, I change my mind. What do you do, sir?"   - John Maynard Keynes Read More