We’re leaders, authors, doers and seekers.  We do a lot, but the one thing we don’t do is stand still.

We’re leaders, authors, doers and seekers. We do a lot, but the one thing we don’t do is stand still.


by the numbers







Our Perspective

The only constant in the world is change. Let’s capitalize on it.

Your brand deserves a co-pilot who understands how to turn change, no matter how exciting or unnerving, into what it should be—a launchpad. We create immersive experiences that light up your transformation and ignite your bottom line. Consumer behavior is well—human. And our ability to understand the intersection between your customer and your brand can generate stellar results.


Gina Lee De Freitas


Gina is the President of IMM. Since joining IMM in 2007, Gina has worn many different hats within the agency and has deep knowledge and experience in the areas of media performance, technology and analytics. Her leadership in these disciplines is just a part of what makes IMM different.

Her unlimited passion for building and growing teams makes her the perfect leader for a company in our ever-changing business landscape. And her constant drive to ‘pick up a shovel’ and dig deep on our brands’ businesses is what makes her a trusted partner to every one of our clients.

Corien De Jong

Chief Experience Officer

Great employee experience leads to a great customer experience . Being able to combine the power of these two disciplines explains why clients and companies put their trust in Corien.

She oversees a team of creatives, strategists, UX designers and engineers at IMM. Originally from the Netherlands, she made her way to New York where she spent 20 years honing her digital marketing skills, creating award-winning campaigns for brands like Volvo, Delta Airlines, IBM, Revlon and Dell.

H. Patel

Chief Client Officer

H. Patel is Chief Client Officer at IMM. As a client-first leader, H constantly thinks about the evolving business challenges clients are facing and their need for a dynamic yet fluid strategies in achieving their business objectives. After spending nearly two decades at consulting firms and large agencies in leadership roles, he brought his passion and zeal for all things client to the IMM family.

H has IMMersed himself in digital best practices, client business and overall industry shifts that will have a lasting impact. With the mindset of trying to solve problems that don’t yet exist, H is consistently asking teams, clients and partners to think beyond tomorrow.

Our Teams

We build digital experiences, but most importantly we build momentum.

Client Experience

How we do it

Together, we level-set. What are the challenges and opportunities? Let’s define the vision and your best path to success. We stand shoulder-to-shoulder with our clients helping guide their business transformation.

What to expect

True connectivity with your team and ours. We not only determine the right capabilities necessary to deliver, we’re completely immersed in your landscape identifying further areas of optimization and growth potential.

Connected Content

How we do it

We poke holes. We beat up ideas. We ask a ton of questions to uncover what motivates consumers and users to engage. The result? Digital experiences that fuel authentic action. Our fully-integrated team guides the creative direction of your brand and audience intersection.

What to expect

Collaboration with strategists, writers, designers, art directors and UX/UI experts to nail down that hook that has the power to transform your brand. We’re creative leaders and partners in ensuring there’s connectivity between every experience we deliver.

Integrated Media

How we do it

We bring our media expertise to the table to gain more insight over the customer journey. Our holistic approach across all things digital means our clients tap into counsel that right-fits your media investment to match audiences and objectives.

What to expect

Strategy-first solutions that are underpinned by our forever “test & learn” philosophy. Ongoing reviews and analysis steer us to make the smartest decisions around optimizations, adjustments and opportunities that arise.

Analytical Insights

How we do it

To put it simply, it’s a science. Using data to shape customer journeys, media decisions and creative optimizations up-levels business outcomes. Reviewing daily snapshots and analysis ensures data is a central source of truth.

What to expect

Confidence in the moves you make. With data driving your transformation, you’ll act and react with the acumen necessary to achieve results that deserve a double-take. Plus, with on-demand access to reporting and analysis tools, opportunities are never missed.

Our Culture

Motion is our modus operandi.

Born out of an entrepreneurial spirit, our energy is infectious. So we’re told. We’re always thinking, tinkering and what if-ing? Ideas are our currency, and we love a good whiteboard sesh. We don’t run from rigor, we chase it down and invite it out for beers. This unique mash up of curiosity, smarts and diligence becomes a filter for how we work. And being human is the filter in which we act.



Are you who we’re looking for?

Dynamic—defined as a force that stimulates change or progress. This is the one characteristic we look for and cultivate in our people. To help brands capitalize on change, the people behind that progress have to know how to flex, shift, navigate and captain transformation. Raise your hand if that’s you.

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We’d love to tell you more.

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