IMM Blog

Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

TFW… “That Feeling When” You Have No Idea What Your Co-Worker Just Said…

May 17, 2017
Ever wondered what it's actually like working at one of those swanky ad agencies that boast having a fully-stocked beer fridge and... Read More

Lookalike Models vs. Predictive Audiences

May 2, 2017
The use of algorithms has proliferated in the programmatic landscape, and it’s hard to determine which are effective and which are... Read More

Why Community Management Should be an Inside Job

April 11, 2017
The dawn of social media has created an entire industry that mirrors the size and influence of its kissing cousins: public relatio... Read More

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