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The Latest

What we think is worth a read

We love to both curate and write about interesting things. Below, you’ll find a snapshot of our vantage point.

5 Key B2B SaaS Buying Personas for 2025—and How to Speak Their Language

5 Key B2B SaaS Buying Personas for 2025—and How to Speak Their Language

July 2025

We drank the Google-AI(de) at GML 2025, did you?

We drank the Google-AI(de) at GML 2025, did you?

May 2025

Battling a Budget Crunch? How Smart B2B Leaders Win with Less

Battling a Budget Crunch? How Smart B2B Leaders Win with Less

April 2025

Meta Ads 2025: What’s changing and what it means for smaller, high-consideration brands.

Advertising

Meta Ads 2025: What’s changing and what it means for smaller, high-consideration brands.

April 2025

Unpacking Meta’s 2025 Ad Overhaul: Andromeda, Advantage+, & What It Means for Your Ads

Advertising

Unpacking Meta’s 2025 Ad Overhaul: Andromeda, Advantage+, & What It Means for Your Ads

April 2025

Creativity in the AI Era

Creative

Creativity in the AI Era

August 2024

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