IMM Blog

Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

How to Give Your Customers the Best Loyalty Programs

August 22, 2017
Find success by simply giving your customers what they truly want
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TFW… “That Feeling When” You Have No Idea What’s Going On!?

May 30, 2017
If you’ve ever sat through a typical marketing or advertising meeting, there were probably a few three-letter acronyms thrown into the conversation that you may or may not have understood.
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TFW… “That Feeling When” You Have No Idea What Your Co-Worker Just Said…

May 17, 2017
Ever wondered what it's actually like working at one of those swanky ad agencies that boast having a fully-stocked beer fridge and dogs running around every day? Well, it's more than just putting together ...
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Lookalike Models vs. Predictive Audiences

May 2, 2017
The use of algorithms has proliferated in the programmatic landscape, and it’s hard to determine which are effective and which are not as shiny as they seem.
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