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Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by ... Read More

The Challenges of Using Facebook's Canvas

December 13, 2016
Facebook's Canvas is not without it's challenges. The biggest pain points experienced thus far is simply explaining it to other st... Read More

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