IMM Blog

Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

Eat What You Pitch, Pitch What You Eat

February 21, 2017
Getting to know your new restaurant client.
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LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by how many brands have no idea about their LTV, and more amazed that targetin...
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The Challenges of Using Facebook's Canvas

December 13, 2016
Facebook's Canvas is not without it's challenges. The biggest pain points experienced thus far is simply explaining it to other stakeholders - the creative team / agency developing the concepts and creatin...
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