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LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by how many brands have no idea about their LTV, and more amazed that targetin...
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The Challenges of Using Facebook's Canvas

December 13, 2016
Facebook's Canvas is not without it's challenges. The biggest pain points experienced thus far is simply explaining it to other stakeholders - the creative team / agency developing the concepts and creatin...
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