IMM Blog

Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

Winning at the "Game" of SEM

November 30, 2016
The world of Search Engine Marketing, while rather complex at times, is driven by the simple concept of game theory; a game eterna... Read More

Don’t be a Superfan – Use Data to Criticize your Advertising (to Greatness)

October 25, 2016
In the digital arena of advertising, we’re inclined to analyze views, clicks and conversions for unique insights. Read More

Bayesian Inference: What do Coin Flips and the Future of Online Digital Media Have in Common?

September 29, 2016
"When the facts change, I change my mind. What do you do, sir?"   - John Maynard Keynes Read More

How To Implement an Effective Site Tagging Strategy

September 27, 2016
Site tagging is a critical element to a smart and effective digital strategy and can help track overall site performance, find new... Read More

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