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Latest Posts

LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by how many brands have no idea about their LTV, and more amazed that targetin...
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Winning at the "Game" of SEM

November 30, 2016
The world of Search Engine Marketing, while rather complex at times, is driven by the simple concept of game theory; a game eternally being played between companies to capture clicks, climb in rankings and...
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Don’t be a Superfan – Use Data to Criticize your Advertising (to Greatness)

October 25, 2016
In the digital arena of advertising, we’re inclined to analyze views, clicks and conversions for unique insights.
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Bayesian Inference: What do Coin Flips and the Future of Online Digital Media Have in Common?

September 29, 2016
"When the facts change, I change my mind. What do you do, sir?"   - John Maynard Keynes
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