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Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

Digital Giants Clash in 2017 – Who Will Be Left Standing?

December 28, 2016
We’ve all seen the LUMAscapes that help map the various ecosystems that exist within channels and between partners. Every update g... Read More

LTV There For The Taking. Why Aren't You Using It?

December 13, 2016
Customer Lifetime Value, or LTV, has long been considered a foundational element of marketing.  Yet I am continually surprised by ... Read More

The Challenges of Using Facebook's Canvas

December 13, 2016
Facebook's Canvas is not without it's challenges. The biggest pain points experienced thus far is simply explaining it to other st... Read More

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