IMM Blog

Ideas Made Measurable

Driving sales overnight to build brands over time

Latest Posts

How to (Legally) Steal Customers From Your Biggest Competitors

October 17, 2017
Stealing customers from your competitors may seem difficult or just flat out wrong. The good news is that using data modeling to find your competitors' customers and marketing to them is not only easy to d...
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Agency Life: What it Takes to be a Great Media Person

October 3, 2017
Everyone has that one coworker (let’s call him Joe) who sulks into work at 9, clocks out at 5 and complains that the coffee in the kitchen is crap. This is usually the same person who thinks client request...
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How Bad Is Ad Fraud and What Can You Do About It?

September 14, 2017
Dr. Augustine Fou, a researcher who specializes in online ad fraud, usually publishes his findings on a quarterly basis. But he released his latest report two months early. According to Fou, “Digital ad fr...
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Online to Offline Digital Attribution and You

July 13, 2017
It’s all about tying it all together to measure and drive sales everywhere – and maximize your ad spends
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