How to (Legally) Steal Customers From Under the Noses of Your Biggest Competitors
October 17, 2017
Stealing customers from your competitors may seem difficult or just flat out wrong. The good news is that using data modeling to find your competitor’s customers and start marketing to them is not only easy to do, but completely legal. With the two marketing techniques explained below, it’s simple and can even give you valuable insights into your own business.Read More
Agency Life: What it Takes to be a Great Media Person
October 3, 2017
Everyone has that one coworker (let’s call him Joe) who sulks into work at 9, clocks out at 5 and complains that the coffee in the kitchen is crap. This is usually the same person who thinks client requests – deck revisions, budget reallocations, same day reporting, new tech POVs, you name it – are unreasonable, every time. Joe’s talented, but he just doesn’t love com...Read More
September 14, 2017
Dr. Augustine Fou, a researcher who specializes in online ad fraud, usually publishes his findings on a quarterly basis. But he released his latest report two months early. According to Fou, “Digital ad fr...
February 21, 2017
It seems like every time you turn around, there’s a new buzzword floating around – native advertising, programmatic, opt-in video, disintermediation, bots, VR…the list goes on and on. It can truly be dizzy...
The L.E.G.O Principle Explained by @writtenbyems https://t.co/mIXXM064eB on @Social_Hire #Marketing https://t.co/1Ax6ZSNRs4
What does a #marketer actually do? https://t.co/hnqBDxNZoX by @WeAreArticulate #marketing https://t.co/gBdh5ULtgM