Partnership
To mark over 100 years of care, Boulder Community Health needed a campaign to honor the past—and reconnect with today’s local community in a meaningful way.
Case Study
Boulder Community Health
100 years of care, 1 bold campaign to celebrate
Reclaiming a brand’s place in the heart of community
Work
Amid the shifting healthcare expectations of COVID, Boulder Community Health needed to celebrate its 100 year anniversary while rebuilding trust.
By focusing on real patient stories, BCH could reclaim its legacy role as a vital part of the community’s journey to better health.
IMM built an integrated brand campaign with emotive storytelling, custom creative, and omnichannel media to reach locals at scale.
Outcomes
IMM revitalized the brand with authentic creative, custom video, and integrated media designed to cut through the healthcare noise.
The campaign drove 13M impressions, 5k appointments, and grew web traffic by 76%—reestablishing BCH’s presence in the local community.
13M
total campaign impressions
5,000
new appointment requests
76% 
increase in website traffic
Crafted to connect
From positioning to custom video, IMM brought Boulder Community Health’s legacy to life with design that resonated locally and emotionally.
Omnichannel experience
We extended the campaign to digital, social, audio, and out-of-home—from Pearl Street Mall banners to museum exhibits—turning the town BCH blue.
Optimized for impact
With ongoing creative testing and media optimizations, IMM ensured that BCH’s centennial storytelling stayed relevant and personal throughout the year.
