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Case Study

Boulder Community Health

100 years of care, 1 bold campaign to celebrate

Reclaiming a brand’s place in the heart of community

Go-to-Market Strategy

Brand Positioning

Campaign Concepting

Campaign Execution

Integrated Media

Analytical Insights

Partnership

To mark over 100 years of care, Boulder Community Health needed a campaign to honor the past—and reconnect with today’s local community in a meaningful way.

Work

Amid the shifting healthcare expectations of COVID, Boulder Community Health needed to celebrate its 100 year anniversary while rebuilding trust.

By focusing on real patient stories, BCH could reclaim its legacy role 
as a vital part of the community’s journey to better health.

IMM built an integrated brand campaign with emotive storytelling, 
custom creative, and omnichannel media to reach locals at scale.

Outcomes

IMM revitalized the brand with authentic creative, custom video, and integrated media designed to cut through the healthcare noise.

The campaign drove 13M impressions, 5k appointments, and grew web traffic by 76%—reestablishing BCH’s presence in the local community.

13Mtotal campaign impressions

5,000new appointment requests

76% increase in website traffic

Crafted to connect

From positioning to custom video, IMM brought Boulder Community Health’s legacy to life with design that resonated locally and emotionally.

Omnichannel experience

We extended the campaign to digital, social, audio, and out-of-home—from 
Pearl Street Mall banners to museum exhibits—turning the town BCH blue.

Optimized for impact

With ongoing creative testing and media optimizations, IMM ensured that 
BCH’s centennial storytelling stayed relevant and personal throughout the year.