Partnership
For 5+ years, we’ve partnered with NetApp to drive strategic innovation in digital experience, consumer insights, brand evolution, content and campaign creation.
Case Study
NetApp
Evolving with change
Elevating NetApp with strategic campaigns
Work
In the early stages, NetApp was undergoing a transformation that demanded a new brand to engage its audience. The challenge was to explore innovative storytelling techniques that were both fresh and engaging.
To break the mold, we bridged the gap between high-level communications and market-specific content as the go-to agency for longform strategic content—from eBooks to infographics.
Outcomes
Our strategic and creative efforts have boosted NetApp’s brand awareness, enhanced digital engagement through innovative storytelling, and ensured strategic alignment with business objectives.
Our consistent creative campaigns elevated their market presence to resonate with target audiences, driving results across all platforms.
"IMM has done amazing work across several campaigns. This is only the tip of the iceberg. We appreciate their collaboration and ability to push us beyond the 'message' into creative spaces that engage our audiences differently."
