Partnership
When GridX needed to explain its complex solution to utility execs, IMM delivered a brand, website and strategy built to convert.
Case Study
GridX
B2B branding done right
Building market presence from the ground up
Work
Utilities face escalating consumer demand, but outdated systems and complex energy rate structures make innovation feel out of reach. GridX had the tech to simplify rate modeling—they needed a brand and story to make that value clear.
IMM defined GridX’s new brand, reimagined their website, and launched a go-to-market strategy to fuel new deals—leading to over $40M in Series C funding.
Outcomes
IMM revitalized GridX’s brand to sharpen their ABM efforts—aligning visual identity and messaging with high-value target accounts.
After launch, GridX secured $40M in Series C funding and signed four major utility partners. Their brand is fueling growth—and opening doors.
IMM stands out for their creativity, collaborative spirit, and a data-driven strategy. They’ve consistently turned our challenges into opportunities for achievement.
Define
We built personas, journey maps, and content tailored by customer profile to anchor our brand, web & GTM strategy. Building every touchpoint to speak to utility leaders, IMM translated complex tech into human-centered storytelling.
Design
We reimagined the website from the ground up—starting with UX, information architecture and wireframes, all the way to a bold visual design system.
Deploy
IMM’s strategists, designers and creatives joined forces to build each element with purpose— from logo to prototyping—to drive clarity, usability, and trust.
From the brand identity to streamlined website with modular UI system, every decision was made to empower GridX to scale with their brand launch across all channels.
