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Case Study

Wild Planet Foods

Creating a force for good

Turning a brand’s cause into sustainable commerce

Digital Transformation

Connected Content

Experience Innovation

Analytical + Human Insights

Marketing Acceleration

Commerce Activation


As the original sustainable canned seafood brand, Wild Planet Food’s mission to protect the future of our oceans by revolutionizing an industry has set them apart as an 
eco-conscious, values-driven brand.


As physical retail stores closed overnight in 2020, the industry shift from B2B partnerships to direct consumer relationships accelerated at the speed of light.

To keep up with the demands of eco-conscious, values-driven consumers shopping online, Wild Planet needed to evolve their story at pace to reflect their purpose and modernize the digital experience to drive eCommerce growth.

Wild Planet partnered with IMM to introduce eCommerce to wildplanetfoods.com, launching the brand's D2C channel and building the framework for a truly sustainable, omnichannel future.


We turned connection to commerce for Wild Planet Foods with a digital experience imbued with new purpose as a beacon for the brand ecosystem.

The streamlined eComm experience activated current and new customers alike by turning the brand’s cause into a rallying cry, captured by its mantra:
 “Creating a force for good.”

50%website performance

25%daily eComm shoppers

22%advertising ROI

27%YOY cost per acquisition


We uncovered insights into the brand’s consumers, competition and category to define a holistic experience strategy where technology enhances each interaction.


To meet the demands of purpose-driven consumers, we grounded the digital experience in Wild Planet Food’s mission—creating a cause-based lifestyle brand destination for consumers to engage with compelling content or shop sustainable products.


We lit an omnichannel beacon to drive consumers to the experience with targeted social and branded content that enriched Wild Planet Food’s story and unlocked new growth across D2C, Amazon and brick and mortar channels.

Unleashing our analytics engine, we locked onto key consumer awareness and demand signals to optimize across channels and accelerate online activations.