Partnership
Supernova was ready to debut its evergreen product, nitro-infused matcha green tea. To conquer both retail & eComm, they needed a standout brand identity and website—fast.
Case Study
Supernova
The nitro matcha buzz
A fresh digital CPG launch
Work
IMM kicked off with a strategy workshop alongside Supernova’s founders to carve a unique brand position that captivates retailers and consumers alike.
Field research informed branding, packaging concepts, and product messaging to highlight the nitro infused matcha’s premium quality.
We mapped the customer journey and UX touchpoints, building a best-in-class digital experience ready for product launch.
Outcomes
IMM delivered a cohesive brand, packaging, and website blueprint— primed to drive grocery placement and direct-to-consumer sales.
The results? Supernova’s digital presence positioned the brand and its debut product for rapid scale in retail & eComm channels.
Define
We led an interactive brand sprint, uncovering Supernova’s essence and differentiators to inform consumers and retail buyers at every touchpoint.
Consumer interviews and shelf audits guided our positioning, ensuring Supernova’s canned nitro matcha stood out in the crowded CPG market.
Design
We crafted a bold brand logo, visual identity, packaging and website with content-rich blog to convey product story and brand personality.
We brought UX to life with a custom design system focused on mobile-first ease and interactions infused with unexpected delight.
Deploy
We built a responsive Shopify site with built-in inventory management and analytics for seamless retail and eCommerce operations. Post-launch support included iterative A/B testing updates to optimize conversion and retail engagement.
