Partnership
noho, a sustainable furniture brand from New Zealand, joined with IMM to launch their DTC line in the crowded US market— and carve out a distinct consumer presence.
Case Study
noho
From launch to ROAS positive in two weeks
Bringing a product with presence to market
Work
IMM mapped our go-to-market launch around personas and noho’s product features to resonate with audiences from the first touchpoint.
With robust market analysis, we ran continuous “test & learn” experiments to uncover the signals, drivers and behavior profiles of target eComm consumers—and built a digital shopping experience as innovative as noho’s signature design.
We wove influencer partnerships, SEO, and media into an integrated campaign to amplify brand equity, awareness and conversions on the new dotcom.
Outcomes
noho reached ROAS positivity in just two weeks.
Over the first year in the US, IMM delivered 18 million impressions, 259k site clicks, a 1.6% CTR and ROAS of $2.81—with active media driving over 32% of the brand’s total eCommerce conversions.
2 wks
to ROAS positivity
259k
site clicks in the first year
18M
impressions served
32%
media-driven conversions
Define
We decoded what drives U.S. shoppers in the oversaturated furniture market to align noho’s plastic-to-furniture sustainability story with consumer drivers.
We translated those insights into a connected content strategy that flexed across touchpoints—built to adapt and resonate with shopper intent + real-world use.
Design
As COVID closed retail, we opened a digital front door. In weeks, we stood up noho’s first D2C site—built to turn sustainable design into desire, and convert curiosity to carts. The result? A best-in-class shopper experience aligning brand, product + performance.
As COVID closed retail, we opened a digital front door. In weeks, we stood up noho’s first D2C site—built to turn sustainable design into desire, and convert curiosity to carts. The result? A best-in-class shopper experience aligning brand, product + performance.
Deploy
We launched integrated media campaigns across social, SEO, and paid channels, continuously testing messaging and placements to maximize ROI and resonance.
Attribution performance tracking enabled agile optimization—scaling top tactics and iterating on underperformers to sustain momentum during the first year.
