ABM just got personal(ized)ABM just got personal(ized)

IMM helped Spectrum Enterprise connect to disparate industries and audiences with consumer insights and personalization.

IMM helped Spectrum Enterprise connect
to disparate industries and audiences with consumer insights and personalization.

Spectrum Enterprise needed help translating its diverse offerings into persona-driven messaging. We crafted a comprehensive plan to connect to buyers across every stage of the customer journey—using the power of play.

Spectrum Enterprise needed help translating its diverse offerings into
persona-driven messaging. We crafted a comprehensive plan to connect to
buyers across every stage of the customer journey—using the power of play.

To open the door for sales, we unleashed a series of inventive tactics like custom LEGO sets—paving the way for deeper, more meaningful connections.

To open the door for sales, we unleashed a series of inventive tactics like custom LEGO sets—paving the way for deeper, more meaningful connections.

Using a multi-touch strategy, with both digital and offline tactics was a winning approach. Our groundwork delivered personalized engagement that resonated across industries and audiences. The results? Over a 45% boost to lead gen.

Using a multi-touch strategy, with both digital and offline tactics was a winning approach. Our groundwork delivered personalized engagement that resonated across industries and audiences. The results? Over a 45% boost to lead gen.