ABM just got personal(ized)

Tailored messaging, creative campaigns & engagement

ABM Strategy

Consumer Research

Content Marketing

Sales Enablement

Media Content

Corporate Gifting

Partnership

IMM helped Spectrum Enterprise connect  to disparate industries and audiences with consumer insights and personalization.

Work

Spectrum Enterprise needed help translating its diverse offerings into  persona-driven messaging. We crafted a comprehensive plan to connect to  buyers across every stage of the customer journey—using the power of play.

To open the door for sales, we unleashed a series of inventive tactics like custom LEGO sets—paving the way for deeper, more meaningful connections.

Outcomes

Using a multi-touch strategy, with both digital and offline tactics was a winning approach. Our groundwork delivered personalized engagement that resonated across industries and audiences. The results? Over a 45% boost to lead gen.

See all work