Case Study
General Motors Financial Redesign
Creating a better owner’s experience
<
Project Details
Project Summary
Along with the economy cars offered by Chevrolet, GM customers also include drivers spending over $75K on Cadillacs and Corvettes. This customer deserved, and demanded, a best-in-class mobile experience consistent with BMW, Mercedes and Lexus. So IMM created the MyAccount experience, delivering everything from information architecture through development to improve the user experience from the day they drove their new cars off of the lot.
<
<
<
<
A key component to an enjoyable mobile experience is a responsive design that’s consistent whether you’re on a smartphone or tablet. IMM explored numerous approaches through IA and UX, testing the experience that would over-deliver on customer expectations. We then updated the digital brand style guide to ensure that colors, type, iconography and branding would feel just as fresh and thoughtful as the UX behind it.
Our efforts decreased customer service calls significantly, increased customer satisfaction and delivered a modern brand kit-of-parts reflective of the future of GM Financial.
<
<